World smartwatch shipments display year-on-year enlargement after two instantly quarters

  • World smartwatch shipments grew 11% year-on-year in the second one quarter of 2023 after declining for 2 consecutive quarters.
  • For the primary time in two years, Huawei took the second one spot because of a 58% year-on-year building up in home shipments.
  • The India marketplace registered an important year-on-year enlargement of 70%, whilst North The united states noticed a decline of 9%.

Seoul, New Delhi, Hong Kong, Beijing, London, Buenos Aires, San Diego – August 29, 2023

In keeping with a not too long ago revealed find out about through Counterpoint Analysis, world smartwatch shipments grew through 11% in Q2 2023 after declining in each This autumn 2022 and Q1 2023. World Smartwatch Fashion Tracker, India’s shipments grew through 70% year-on-year, performing as the principle motive force for the rebound of the worldwide marketplace. A slight building up was once additionally registered within the Chinese language marketplace. Moreover, the trade within the aggressive panorama was once glaring as Huawei rose to the second one place with regards to world marketplace proportion.

Analysis Analyst Woojin Son Mentioned, “Huawei posted spectacular enlargement in Q2 2023, rating 2nd in quarterly shipments for the primary time in two years. The expansion of the main Chinese language emblem stopped for some time because of technological restrictions and a slowdown within the home marketplace. Even if the restoration of the Chinese language marketplace remained sluggish, Huawei aggressively driven new flagship merchandise such because the Watch 4 sequence into the marketplace in Q2, reaching its best quarterly shipments since 2020. It sort of feels that Huawei is made up our minds to make a comeback available in the market. It continues to be noticed whether or not this momentum will also be successfully prolonged to different spaces corresponding to smartphones.

Cargo proportion of worldwide most sensible 3 smartwatch manufacturers, Q2 2023 vs Q2 2022

Shipment Share of Smartwatch Brands

Supply: Counterpoint World Smartwatch Fashion Shipments and Earnings Tracker, Q2 2023

marketplace abstract

  • Apple Shipments for the second one quarter of 2023 noticed a ten% year-over-year decline. The decline driven its 2nd quarter shipments under 8 million gadgets for the primary time in 3 years. Because of this, Apple’s marketplace proportion is ready to drop from 27% to 22% in the second one quarter of 2022.
  • Huawei Made primary strides in expanding its proportion within the home marketplace to 39% after a 58% building up in shipments. This fulfillment catapulted the logo to the second one place within the world smartwatch marketplace proportion scores. Any other important trade was once noticed within the top rate phase, particularly within the over $500 band. Huawei merchandise within the $500-plus band in China larger its proportion within the band to 52% in the second one quarter of 2023, a outstanding soar from the logo’s close to absence from the band in the similar quarter of 2022.
  • Indian emblem Noise And fire-bolt emerged because the main contenders with 86% and 70% YoY enlargement respectively. Amongst Noise’s choices, merchandise priced below $50 accounted for an important 98% of general shipments. Noise’s Colorfit Icon sequence controlled to garner a significant proportion of 28% within the general shipments. FireBolt has additionally made growth in expanding its marketplace proportion through capitalizing on cost-effective smartwatches.
  • SAMSUNG The second one quarter of 2023 noticed a decline of nineteen% year-on-year. The logo has controlled to spice up shipments within the Chinese language and Indian markets. Samsung’s efficiency in its core markets North The united states and Europe declined through 24% and 13%, respectively, on a year-on-year foundation.

Smartwatch Cargo Percentage through Area, Q2 2023 vs. Q2 2022

Smartwatch Shipment Share by Region

Supply: Counterpoint World Smartwatch Fashion Shipments and Earnings Tracker, Q2 2023

On the subject of regional cargo stocks, India accounted for 34% of the marketplace, up 12 share issues from the year-ago length. In Q2 2023, 88% of India’s smartwatch shipments had been ruled through merchandise priced <$50. Noise, Hearth-Bolt and boAt had been the leaders on this phase, jointly contributing 72% of the entire shipments in India.

The Chinese language marketplace proportion declined because of the fast growth of the Indian marketplace. On the other hand, China’s shipments grew through 5% from the second one quarter of 2022. On the subject of earnings, the proportion of goods priced above $500 in China larger to just about 34%.

In North The united states, shipments in the second one quarter of 2023 are down 9% year-on-year. On the other hand, the continuing recognition of top of the range top rate merchandise noticed earnings building up through round 3%. However, North The united states’s proportion of worldwide smartwatch earnings declined in comparison to Q2 2022 and Q2 2021.


Counterpoint Era Marketplace Analysis is a world analysis company focusing on merchandise within the TMT (era, media and telecommunications) business. It serves primary era and fiscal companies with per 30 days reviews, custom designed initiatives, and detailed research of the cell and era markets. Its lead analysts are skilled mavens within the high-tech business.

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